Whatsapp the cross platform messaging app is probably the most popular social messaging platform in existence today. The platform was originally viewed especially by the youth as an alternative to the now defunct Blackberry Messenger (BBM), an alternative to “pinging” , today the platform has grown through leaps and bounds, it has transcended generations and is the number one option for all demographics. Nigerian parents are not the ones to be left out of anything and have jumped on the phenomenon as well and are probably its most active participants.
However what Whatsapp means and represents to the youth differs entirely to what it means to our Parents, the first distinction is noticeable in the way Nigerian parents generally pronounce its name, they unanimously christened the platform “Wazzap” or “Wussup”. The social platform is somewhat an addiction as well, once the average Nigerian Parent gets a new mobile device the first duty of the mobile savvy child or ward around is to download wazzap which is every child’s nightmare because this guarantees constant broadcast messages (mostly fake and unsubstantiated news about danger), misleading viral images, unexciting videos of over 15mb, status update monitoring, being added to unwanted groups and profile picture criticism.
WHAT ATTRACTS NIGERIAN PARENTS?
The advent of the digital/social media age has vastly limited personal interaction and caused a communication strain among people with interpersonal relationships, suddenly kids who used to play around the house and tell their parents everything are now constantly “pressing phone” 24/7 (which Nigerian parents blame for every sickness). Parents feel locked out of their children’s reality, they inevitably begin to realize that they no longer know much about their children, they are no longer “cool” to them or control their music/movie tastes or even their choice in friends who no longer have to visit as friendships are formed over calls and chat messaging. This social age has left parents clueless……then came Whatsapp to the rescue.
Whatsapp offers Nigerian parents two opportunities, the first opportunity is the ability to coexist in the same trendy digital space with the younger generation and do what they do i.e. if the kids share videos, funny images and trendy news the parents observe and try to replicate as well so they can feel hip to the culture. Secondly it presents an opportunity to observe their children’s persona outside the now veiled real world and continue to exert parental wisdom and authority over them, this is why every time you change your profile, mum or dad will be the first contact to message you to change it and remind you that “you’re a child of God”. These opportunities provided by the platform ensures that Nigerian parents have found the perfect digital haven.
At the end of the day we are the biggest draw to the platform for our parents, all they want to do is find ways to be present and active in our everyday lives, once we find an alternative platform to be the new cool thing where we can express ourselves freely trust our Parents to abandon wozzop and follow us there.